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cover image for 9781581800555
Product Description: A real-world guide to generating original, dynamic and viable ideas. Twenty-five case studies show how award-winning designers imagine, polish and sell their designs. (view table of contents, read Amazon.com's description)

Paperback:

9781581800555 | North Light Books, April 1, 2000, cover price $19.99 | About this edition: A real-world guide to generating original, dynamic and viable ideas.

cover image for 9780891345831
Product Description: A real-world guide to generating original, dynamic and viable ideas. Twenty-five case studies show how award-winning designers imaging, polish and sell their designs. (view table of contents, read Amazon.com's description)

Hardcover:

9780891345831 | North Light Books, April 1, 1995, cover price $29.99 | About this edition: A real-world guide to generating original, dynamic and viable ideas.

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