Product Description: The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways of thinking about marketing ethics; offer a descriptive account of how marketers make decisions with ethical content; present normative guidance for marketing decision-making; and address specific ethical issues in marketing practice...read more

Product Description: Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world...read more

Product Description: For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.

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Product Description: If there’s one thing the Enron fiasco and other recent corporate ethical violations have proven, it’s that it’s time to reexamine how we do business. That’s why Fast Company magazine looks to the organizations and people who are rewriting the rules and reinventing business...read more (view table of contents, read Amazon.com's description)

Product Description: This text presents and comments on 80 exemplary ethics statements from leading corporations and organizations worldwide. It offers these seven principles to follow in developing such statements: write it; tailor it; communicate it; promote it; revise it; live it; and enforce/reinforce it...read more

Product Description: Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major dimensions of all marketing activities...read more

Product Description: The fifth book in the classic Martin Beck detective series from the 1960s - the novels that shaped the future of Scandinavian crime writing. Hugely acclaimed, the Martin Beck series were the original Scandinavian crime novels and have inspired the writings of Stieg Larsson, Henning Mankell and Jo Nesbo...read more

Product Description: Book by Laczniak, Gene R., Murphy, Patrick E.