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Rowland T. Moriarity, Jr. has written 1 work(s)
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Business Marketing Strategy: Cases, Concepts, and Applications
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Product Description: A collection of case studies and selected readings structured around the product life cycle. The majority of the readings are taken from the Harvard Business Review. (view table of contents, read Amazon.com's description)
By Rowland T. Moriarity, Jr., V. Kasturi Rangan and Benson P. Shapiro
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Hardcover:

9780256169119 | Richard d Irwin, January 1, 1995, cover price $148.20 | About this edition: A collection of case studies and selected readings structured around the product life cycle.

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