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How did a small, unknown company like Qualcomm manage to storm the wireless industry and grow into a multibillion dollar powerhouse in less than a decade? The Qualcomm Equation provides an in-depth look at Qualcomm's business model, as well as chronicling the exciting early history of the company. Readers will gain insight into the methods Qualcomm used to license a growing list of patents for profit, and learn from the key business strategies that enabled Qualcomm to leapfrog the competition.
Hardcover:
9780814408186 | Amacom Books, February 28, 2005, cover price $25.00 | About this edition: How did a small, unknown company like Qualcomm manage to storm the wireless industry and grow into a multibillion dollar powerhouse in less than a decade?
Paperback:
9780814409978 | Amacom Books, March 4, 2005, cover price $19.95
Product Description: Where and how to invest in wirelessÂÂÂÂtoday's most promising "next big thing" Wireless technologies are among today's major growth industries. By 2003, more than 500 million people will be using wireless devices. Yet, avid investors can be frustrated with complex terminology and confusing market factors...read more
Hardcover:
9780071384193 | McGraw-Hill, April 1, 2002, cover price $27.95 | About this edition: Where and how to invest in wirelessÂÂÂÂtoday's most promising "next big thing" Wireless technologies are among today's major growth industries.
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