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Regis McKenna has written 10 work(s)
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Paperback:
9780738208190 | Reissue edition (Perseus Books Group, August 1, 2003), cover price $18.00
Hardcover:
9781578512447 | Harvard Business School Pr, March 1, 2002, cover price $27.50
Arguing that the old principles of reaching out to customers and then pushing brand messages via ads and PR are now passT, a marketing expert posits that the art of selling has become, first and foremost, technology, driven by interlinked networks and sophisticated software, and shows how to understand and exploit this tech world.
CD/Spoken Word:
9781565114791 | Abridged edition (Penguin/Highbridge, February 1, 2002), cover price $22.95 | About this edition: A marketing expert posits that the art of selling has become, first and foremost, a technology, driven by interlinked networks and sophisticated software, and shows how to understand and exploit this network-driven world.
Cassette/Spoken Word:
9781565114784 | Abridged edition (Penguin/Highbridge, February 1, 2002), cover price $18.95 | About this edition: A marketing expert posits that the art of selling has become, first and foremost, a technology, driven by interlinked networks and sophisticated software, and shows how to understand and exploit this network-driven world.
Paperback:
9789706514035 | Oceano De Mexico, June 1, 2001, cover price $20.00
Hardcover:
9780875847948 | Harvard Business School Pr, August 1, 1997, cover price $24.95 | About this edition: Discusses the ways in which, due to modern technology, customers expect immediate response, and describes companies which have structured themselves to take advantage of these developments
Paperback:
9780875849348 | Harvard Business School Pr, March 1, 1999, cover price $12.95 | About this edition: Discusses the ways in which, due to modern technology, customers expect immediate response, and describes companies which have structured themselves to take advantage of these developments
Hardcover:
9780201567694 | Perseus Books, November 1, 1991, cover price $19.95
Paperback:
9780201622409 | Reprint edition (Basic Books, May 20, 1993), cover price $18.00
9780756782436 | Diane Pub Co, July 30, 1991, cover price $18.00
Product Description: Written by the author of "The Regis Touch", this book looks at how to build the crucial relationship with customers, suppliers, partners and distributors - which help a company to dominate its market. Marketing can no longer be isolated from product development, manufacturing, finance and sales: the only successful companies are those which are willing and able to adapt their products and services to fit the needs of their customers...read more
Hardcover:
9780712655637 | Century Hutchinson, September 1, 1992, cover price $22.00 | About this edition: Written by the author of "The Regis Touch", this book looks at how to build the crucial relationship with customers, suppliers, partners and distributors - which help a company to dominate its market.
Hardcover:
9780201155747 | Addison-Wesley, December 1, 1988, cover price $17.95 | About this edition: Chronicles the strategies of companies--such as Apple Computer, Digital, and Micro Systems--that have successfully competed with IBM, with information on specific tactics used to rob the computer giant of markets
Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan
Paperback:
9780201139648 | Rep sub edition (Basic Books, January 21, 1986), cover price $10.90 | About this edition: Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan
Hardcover:
9780201139815 | Perseus Books, April 1, 1985, cover price $15.95 | About this edition: Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan
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