Product Description: Translated from the French by Pierre van Osselaer and Alec McHoul, the six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise...read more

Product Description: This broad-ranging survey of social and cultural theory issues an audacious challenge to contemporary cultural studies' emphasis on speculation, rather than observation. Toby Miller and Alec McHoul invite the reader to question their participation in both dominant and subcultural practices by providing perspectives on the everyday through ethnography, textual reading, discourse analysis and political economy...read more (view table of contents, read Amazon.com's description)

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