Product Description: Spark Your Next BrainstormWe've all been there: sitting at your desk with your head in your hands, pacing in thehallway, or wide awake in your hotel room, we could all use a great idea from time to time.With 100 different ideas in each book, this series is stimulating, energizing, and a great wayto spark your next brainstorm...read more

Product Description: This book is aimed at the non-expert, who has less than great IT skills and may possibly have zero marketing knowledge. It provides a step-by-step plan to enable anyone to create and implement an online marketing strategy that will work for you in one week!

Product Description: The complex relationship between expensive brands, such as Coach, Gucci, and Prada, and their knockoff counterparts is examined in this sociological look at high-end branding. Assuming that branding, and the high price that often comes with it, is a guarantee for high quality, this analysis looks not only at what it takes for a brand to become worthy of being copied, but also at why consumers forego quality for brand recognition and even brag about their fake's lack of credibility...read more