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Matthew P. McAllister has written 5 work(s)
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Cover for 9780415888011 Cover for 9781578069781 Cover for 9780803953796 Cover for 9780803953802
The Routledge Companion to Advertising and Promotional Culture
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Product Description: The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice...read more
By Matthew P. McAllister (editor)
See complete details on each edition (1 edition listed)

Hardcover:

9780415888011 | Routledge, March 29, 2013, cover price $240.00 | About this edition: The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.

Film and Comic Books
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By Ian Gordon (editor), Mark Jancovich (editor) and Matthew P. McAllister (editor)
See complete details on each edition (3 editions listed)

Hardcover:

9781578069774 | Univ Pr of Mississippi, July 1, 2007, cover price $55.00

Paperback:

9781578069781 | Univ Pr of Mississippi, July 1, 2007, cover price $25.00

Miscellaneous:

9781604738094 | Univ Pr of Mississippi, June 11, 2007, cover price $25.00

Comics & Ideology
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By Ian Gordon (editor), Matthew P. McAllister (editor) and Edward H. Sewell (editor)
See complete details on each edition (1 edition listed)

Paperback:

9780820452494 | Peter Lang Pub Inc, June 1, 2001, cover price $36.95

Advertising and Consumer Culture
By Sharon R. Mazzarella (editor) and Matthew P. McAllister (editor)
See complete details on each edition (1 edition listed)

Paperback:

9780805897364 | Special edition (Routledge, February 1, 2001), cover price $29.95

The Commercialization of American Culture: New Advertising, Control and Democracy
cover image for 9780803953796
Product Description: Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors' surgeries. The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing...read more
By Matthew P. McAllister
See complete details on each edition (2 editions listed)

Hardcover:

9780803953796 | Sage Pubns, November 2, 1995, cover price $89.95 | About this edition: Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors' surgeries.

Paperback:

9780803953802 | Sage Pubns, November 2, 1995, cover price $53.00 | About this edition: Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors' surgeries.

displaying 1 to 5 | at end