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Cover for 9780321413659 Cover for 9780321618467 Cover for 9781409446842 Cover for 9781472451811
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Product Description: Companies constantly present technological developments-new materials, new mechanisms, and new ways to enhance existing products and services. Yet these seldom lead to truly new ideas. Why? Humans are all born with creative instincts, but in the interest of efficient and predictable productivity, institutions such as schools and businesses routinely hinder those impulses...read more

Paperback:

9780321413659 | 1 edition (Peachpit Pr, December 4, 2006), cover price $44.99 | About this edition: Companies constantly present technological developments-new materials, new mechanisms, and new ways to enhance existing products and services.

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