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Alexander Manu has written 5 work(s)
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Cover for 9781472451811 Cover for 9781409446842 Cover for 9780321618467 Cover for 9780321413659
cover image for 9781472451811
Product Description: We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a mark, and to participate in the community of others...read more

Hardcover:

9781472451811 | Gower Pub Co, August 28, 2015, cover price $119.95 | About this edition: We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a mark, and to participate in the community of others.

cover image for 9781409446842
Product Description: Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behavior space. Innovation is the creation of a new behaviour space...read more

Hardcover:

9781409446842 | New edition (Gower Pub Co, December 28, 2012), cover price $149.95 | About this edition: Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces.

cover image for 9780321618467
Product Description: How can individuals and organizations cope with the challenges of our time? By deepening their understanding of human needs and reframing them as what they truly are: desire, wants, and visions of a better self.  Provocative author, speaker and leader in the emerging field of strategic foresight, Alexander Manu explains what motivates people and how desire is the driving force to true innovation...read more

Hardcover:

9780321618467 | 1 dvdr edition (New Riders Pub, December 18, 2008), cover price $49.99 | About this edition: How can individuals and organizations cope with the challenges of our time?

cover image for 9780321413659
Product Description: Companies constantly present technological developments-new materials, new mechanisms, and new ways to enhance existing products and services. Yet these seldom lead to truly new ideas. Why? Humans are all born with creative instincts, but in the interest of efficient and predictable productivity, institutions such as schools and businesses routinely hinder those impulses...read more

Paperback:

9780321413659 | 1 edition (Peachpit Pr, December 4, 2006), cover price $44.99 | About this edition: Companies constantly present technological developments-new materials, new mechanisms, and new ways to enhance existing products and services.

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