Product Description: Learn to write a successful business plan in just seven days and advance your career! Written by Iain Maitland, a leading expert on appraisals as both a coach and a practitioner, Successful Business Plans in a Week quickly teaches you the insider secrets you need to know to in order to write and receive support for a business plan...read more

Product Description: This book is a step-by-step guide to the entire process of writing business plans, from identifying goals through composing commercial and financial sections to presenting the finished plan. The text gives you all the information you need to create a winning plan first time around...read more

Product Description: How do you write a press release? What do you do to prepare to be interviewed by the press? How can you get perfect PR without spending a fortune? This book attempts to provide the answers. It shows the reader how to plan PR activities and how to promote the message you want to give about your company...read more (view table of contents, read Amazon.com's description)

Product Description: If you are the owner or manager of a prospective, new or existing small business, and are thinking of advertising for the first time, then this is the book for you.In a clear and straightforward manner, this book provides a complete guide to the pitfalls of advertising your business...read more

Product Description: This guide takes readers step-by-step through the whole budgeting process. It puts together budgets that get the results managers want and, equally important, shows managers how to adhere to them. It includes worked through examples, checklists and tricks of the trade.

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Product Description: Too often, recruitment is seen as a stop-gap exercise, designed to fill a vacancy as quickly and cheaply as possible. Convenience and availability are often the priority, with too little thought given to long-term considerations. This book puts recruitment firmly into the context of a long-term personnel plan...read more (view table of contents, read Amazon.com's description)

Product Description: A British book; most of the general information is probably applicable in the US, but listings of useful contacts and suggested readings are British, some of the terminology may be different, and the inclusion of the British code of advertising practice is not particularly useful to US readers...read more (view table of contents, read Amazon.com's description)

Product Description: Discusses the types of direct mail and the trade, regulatory, and advertising bodies in the industry. Shows how to assess a business and the marketplace; calculate advertising costs; build, obtain, and maintain mailing lists; use envelopes, letters, and inserts; and test campaigns...read more (view table of contents, read Amazon.com's description)

Product Description: Shows how business owners and managers can decide whether to advertise by analyzing the market and their goods, services, targets, rivals, and customers. Offers advice on ways to develop an advertising budget, approach radio stations, peruse rate cards, assess audiences, prepare ad schedules, compose ads, and conduct and assess a trial run...read more (view table of contents, read Amazon.com's description)

Product Description: From this book you will learn how to set appropriate objectives, establish a sensible budget - and adhere to it, draft an appealing programme, plan a realistic schedule, choose a suitable venue, publicize the event, speak well in public, use equipment to best advantage, stage rehearsals, manage the event itself, follow through, and much more besides...read more

Product Description: Covers all aspects of recruitment from planning requirements to following up once the new employee has started. Sample letters, forms and questionnaires from organizations such as Boots, Selfridges and The Halifax show the principles at work in practice.

Product Description: This is a step-by-step guide to producing sound business proposals, aimed mainly at entrepreneurs looking to start up or expand a small business. Rather than concentrating only on the financial side of the business plan, this book also looks at such aspects as defining market needs, describing the product, presenting oneself and collecting supportive documents...read more

Product Description: Employing staff is a big (and costly) step for most small businesses. This guide will help you recruit - and retain - the best person for the job. * Do you know how to go about recruiting? * How should you train and develop your staff? * What employment legislation affects you and your business? * Do you know the differences between a fair and unfair dismissal? This book provides the answers to these and many other employment questions which confront the small business manager...read more