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John G. Lynch, Jr., Ph. D. has written 1 work(s)
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James R. Bettman
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Product Description: The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades. It reproduces the seminal works of legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work...read more
By Mary Frances Luce, Ph. D. (editor), John G. Lynch, Jr., Ph. D. (editor), John W. Payne, Ph. D. (editor) and Sujan (editor)
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Hardcover:

9789351506652 | Sage Pubns Pvt Ltd, April 14, 2016, cover price $825.00 | About this edition: The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades.

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