An introduction to mass communication, this text provides a comprehensive, provocative discussion of the many facets of the media. In its analysis of the theory, history, structure, ethics, and regulations of the media, it presents thorough coverage of the complex issues facing the major media today. The interpendence of the media is emphasized providing substantial food for critical thought given the increasing difficulty of separating film and television, radio and the recording business, popular novels and motion pictures, contemporary news events and made-for-TV films. There is updated analysis of future technologies in chapter 23, "Mass Media in the Future", with a new cultural/critical perspective and updated examples and research are included throughout the book. The new edition features expanded coverage of foreign ownership and international communication and it maintains the informal, conversational, even entertaining writing style which has become the hallmark of Dominick's books. Also available are an instructor's manual (0-07-017806-2) and CTBs for both IBM PC 5.25" (0-07-832656-7) and Macintosh (0-07-832655-9).

Product Description: Illustrated in full color. Thirty-seven years after creating the breakthrough reader Put Me in the Zoo,  Robert Lopshire has brought Spot back. This time, Spot must perform new and exciting tricks in order to convince the circus folks to keep him on...read more

Product Description: The star of PUT ME IN THE ZOO is a large creature who not only changes his spots, but juggles them as well. Children will love to follow his antics in words and pictures. 'I can read it all by myself' is the Beginner Books motto, and behind it is an understanding of how important it is for children to take pride and pleasure in their early reading...read more

Product Description: Anyone can count elephants and umbrellas--but elebrellas--now there's something new! And Spot's here to help kids keep count of a whole list of new things.  

Using the format of a guessing game, this illustrated alphabet book poses a question for each letter of the alphabet and lists several possible answers to each question

Product Description: 'I can read it all by myself' is the Beginner Books motto, and behind it is an understanding of how important it is for children to take pride and pleasure in their early reading. Beginner Books have been designed to appeal directly to children through the use of humour, rhyme, and bright pictures that can be 'read' even by the non-reading child...read more

Attempting to find out where he really belongs, Spot, a huge polka-dotted dog, tries to give himself to the zoo, but finds he really belongs in the circus.

Wacky illustrations add to this collections of superlatives which poses and answers twenty-four compelling questions, such as what is the smallest horse, the most-sung song, and the tallest tree

Product Description: Text and humorous illustrations survey some of the biggest, smallest, longest, and fastest things in the world.

Provides directions for twenty-three entertaining, exciting, playful, and nonsensical things to make and do

Step-by-step instructions for making such handicraft items as a huffel hat, flibbers, and limp lamps.

Detailed diagrams supplement information on building and flying miniature airplanes controlled by radio transmission

Pictures of easy magic tricks and puzzles to do at home

Instructions for building model airplanes, covering the parts of a model, different tools and materials, and flying techniques.