Product Description: This book brings together a number of prominent scholars to explore a relatively under-studied area of Marshall McLuhan’s thought: his idea of formal cause and the role that formal cause plays in the emergence of new technologies and in structuring societal relations...read more

Product Description: Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders...read more

Product Description: This is a textbook for a survey course in physics taught without mathematics, that also takes into account the social impact and influences from the arts and society. It combines physics, literature, history and philosophy from the dawn of human life to the 21st century...read more

Product Description: The ability to communicate through language is such a fundamental part of human existence that we often take it for granted, rarely considering how sophisticated the process is by which we understand and make ourselves understood...read more

This book is a study of this evolution of writing systems. It describes the role the phonetic alphabet has played in the development of Western civilization. Drawing a variety of conclusions about how societies advance, the author shows how the advent of mass communication and the use of computers affect how we communicate.

Product Description: Knowledge has become the new source of wealth, and the co-creation and sharing of knowledge through collaboration, the key to the success of today's organization. Collaboration is everyone's business and every business' concern. Unfortunately, the mindset of most business people is not one of cooperation, but of competition...read more (view table of contents, read Amazon.com's description)

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Product Description: Book by Logan, Robert

Traces the development of the alphabet, compares Eastern and Western writing systems, and argues that the computer is reducing cultural differences