Product Description: "Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L’Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice...read more

Product Description: This textbook aims to introduce students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as teaching students how to think critically about public relations. It is designed to help readers understand the paradigms which have shaped the discipline and the practice...read more

Product Description: In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments...read more

Product Description: Public relations has been growing in importance as an element of a company's or institution's communication whether internally, with other corporations or with society beyond their immediate environment. Encompassing issues of corporate responsibility, marketing the corporate image, crisis management, the effectiveness of communication, lobbying, the area covers many facets of the relationship between the institution and the public...read more