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Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age
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Product Description: Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes...read more
By Gert H. N. Laursen
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Hardcover:

9780470912867 | John Wiley & Sons Inc, April 5, 2011, cover price $49.95 | About this edition: Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes.

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