Product Description: INTERNATIONAL MARKETING is an ideal resource for anyone seeking success in the business world! It combines the basics of marketing with the realities of the global marketplace and provides industry-specific examples (international economics, promotion, technology, and professional sales) that will prepare you to conquer any challenge that you may encounter...read more

Product Description: E-Commerce Marketing prepares individuals to plan and market electronic products and services online. The text and multimedia components integrate coverage of all the basic functions of marketing as outlined in the National Marketing Education Standards...read more