Product Description: What makes language in the media different from ‘everyday’ or ‘person-to-person’ domains is the presence - seen or unseen, human or technical – of some intermediary or facilitator, and it is the impact on language by this facilitation or mediation that is the focus of this new 4 volume collection, Language and the Media...read more

Product Description: This book provides an introduction to the sociolinguistic issues at work in media discourse and combines both macro and micro sociolinguistic approaches to analysing media as sites of language policy and practice. Macro issues in the sociology of media language are examined through micro-level linguistic analysis of media data with the objective of exploring the linguistic policies, behaviours, attitudes and practices reflected in media texts...read more

Product Description: Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features...read more

Product Description: The term 'new learning environments' has, in the past, been employed almost exclusively in relation to discussions on the use of computers in language learning. This volume seeks to provide a broader interpretation for language learners, teachers and researchers who are increasingly involved in language learning beyond the traditional environment of the classroom...read more

Product Description: This volume examines the historical context, current state of and future prospects for broadcasting in minority languages, taking Irish and Breton as case studies. Practitioners and academics from a variety of disciplines come together to identify and debate the key issues that will mean success or failure for minority language broadcasting in the new millennium...read more (view table of contents, read Amazon.com's description)

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Product Description: Michael Clyne is well placed to inform on linguistic and cultural diversity in Australia. Both he and his Language and Society Centre at Monash University have played a key role in the research which has kept track of developments in this area and helped policy formation...read more (view table of contents, read Amazon.com's description)

Product Description: In 1997, Hong Kong has the attention of the world as it moves from being one of the most liberal market economies to inclusion in one of the few remaining states which might be termed communist. The set of papers and debates in this volume derive from a conference that took place in Hong Kong one year before this changeover and in which the participants attempted to analyse the patterns of language use that prevailed in mid-1996 and to assess the linguistic changes that might accompany the political shift...read more (view table of contents, read Amazon.com's description)

Product Description: Part of a series that aims to offer comprehensive coverage of every aspect of business on a country by country basis. Each volume explores the features which characterize an individual national context, covering: the economy; business; finance; accounting; law; and marketing and the marketplace...read more (view table of contents, read Amazon.com's description)

Product Description: This book discusses the relationship between ideology and language, especially such questions as: What are ideologies? How can they be described? and, How can they be related to the processes involved in the production or interpretation of discourse? In the main contribution, Teun van Dijk develops new theoretical notions and analytical distinctions to link explicitly structures of society, cognition and discourse...read more

Product Description: This book discusses the far-reaching effects that translated texts may have in the target culture and illustrates that translation as a culture-transcending process is an important way of forming cultural identities and of positioning cultures...read more