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All Thumbs: Mobile Marketing That Works
cover image for 9781137279279
Product Description: Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results...read more
By Michael Dru Kelley
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Hardcover:

9781137279279 | Palgrave Macmillan, August 5, 2014, cover price $28.00 | About this edition: Mobile devices are now in the hands of nearly half of the world's population.

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