Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.

Product Description: This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount.

Product Description: This volume considers the timely issues of social and sustainable entrepreneurship. The chapters consider in depth the issues, problems, contexts, and processes that make entrepreneurial enterprises more social and/or sustainable...read more

Product Description: The theme of this volume is Entrepreneurial Strategic Content. As such, it addresses the types of strategies that entrepreneurial companies use to effectively position themselves and gain competitive advantages. As a companion to Volume 10 ("Entrepreneurial Strategic Processes"), Volume 11 identifies several strategic dilemmas and strategic choices that organizations face in their efforts to be more entrepreneurial...read more