Product Description: Through this revised edition, marketing guru Jagdeep Kapoor discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. This easy-to-read book with its simple frameworks and immensely practical insights is a 'must-have' for all marketing professionals...read more

Product Description: Second Revised & Enlarged Edition The era of Brand Switch is here upon us. For many years, product and service marketeers felt customers were there with them for life, and started taking brand loyalty for granted. However, there has been a transformation in the Indian market and consumers today are now loyal to 'perceived value' and not necessarily to brands...read more

This concise and practice-based book is aimed at helping marketeers develop winning brand strategies.