An entertaining and thought-provoking look at the dietary habits of everyday Americans examines the collective idiosyncrasies, tastes, myths, and eating behavior of members of our food-obsessed society. Original. 35,000 first printing.

Product Description: A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business...read more

Looks at how men think and behave, covering such topics as ethics, health, money, sex, and family.

A marketing expert describes how female 'spending power' has changed the face of advertising and marketing over the last thirty years and uses first-hand accounts from advertisers and marketers to show how the apparel, health care, technology, and financial industries have been transformed by women.

An entertaining, provocative, and informative look at human sexuality and human relationships compiles a host of sometimes startling statistics on our attitudes toward sex, dating, romance, love, commitment, and more. Original.

Highlights more than three decades of Super Bowl advertising, offering a behind-the-scenes look at the making of Super Bowl commercials, and recounting marketing triumphs and failures.

A whimsical look at how Americans think and behave with money explains how our attitudes and idiosyncracies affect every aspect of our personal finances, including how we save, organize, invest, spend, steal, and agonize over money. Original. (view table of contents)

A popular columnist takes a close-up look at the creation of classic TV ads and shows what has made them so effective, presenting an updated list of the one hundred best ads, along with product photos, stills, storyboards, and tips on how we communicate today. Reprint. 15,000 first printing.

A collection of the sometimes screamingly funny falsehoods told by parents to promote better behavior in their offspring includes 'Cross your eyes and they'll stick that way' and 'Someday you'll thank me for this.' Original.

Identifying the similarities and differences that many people share, an ultimate statistic guide shows readers the embarrassing truths about ice cream, sex, pantyhose, toilet paper, self-image, and more. Original.