Product Description: An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies...read more

Product Description: This book explores the roles played by entrepreneurship and multinational enterprises in the development of the modern global world. Through a combination of new and previously published essays charting business developments from the nineteenth century onward, the author demonstrates how multinational corporations have driven globalization through the transfer of innovation and cultural values...read more

Product Description: 'As the strategy discipline increasingly recognizes the importance of organizational history for strategy - in the form of routines, culture or lock-in- this is a very timely volume. It will remind strategy researchers too of the depth and breadth of business historical writing, going far beyond the usual suspects...read more

Product Description: This comparative, international study looks at origins and business strategies of multinational banks. A distinguished team of bankers and academics from the United States, Japan, Europe and Australia survey the evolution of multinational banks over time and suggest a conceptual framework in which this development can be understood...read more

Product Description: This comparative, international study looks at origins and business strategies of multinational banks. A distinguished team of bankers and academics from the United States, Japan, Europe and Australia survey the evolution of multinational banks over time and suggest a conceptual framework in which this development can be understood...read more

Product Description: This authoritative volume focuses on the rise of modern firms, from their early history to the present day. It considers the role of laws and contracts in shaping the growth and influence of business enterprises. It presents entrepreneurs, executives and the firms they controlled as driving actors in national economies and international growth...read more

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estee Lauder, L'Oreal, and Shiseido, have imagined beauty for us.This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world.Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide.In the twenty first century, beauty is again being re-imagined anew.

Product Description: This book offers the first in-depth international survey of current research and debates in business history. Great advances have been made in the history of business enterprise and business systems over the last two decades. Historians are documenting and analyzing the evolution of a wide range of important companies--their patterns of innovation, production and distribution, financial affairs, political activities and their social impact...read more (view table of contents, read Amazon.com's description)

Product Description: This set of insightful papers demonstrates the importance of historical perspectives in the study of entrepreneurship. By exploring the role of entrepreneurship in the history of global capitalism, these volumes show that historical knowledge can challenge widely accepted generalizations made about entrepreneurship...read more

Product Description: This is a story from a girl who has always wanted to experience life in full but was never really allowed to. She is a first generation Muslim girl living in the UK. She is a practising Muslim who adheres to the five pillars of Islam...read more

Unilever's brands can now be found in one out of every two households in the world. This arresting and impressive fact shows the scope and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School takes us inside this corporation, which from it's origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food and home and personal care, and it's brands include Lipton Tea, Hellmann's Bird's Eye, Wall's, Ben and Jerry's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe and Calvin Klein. In particular the book focuses on the evolution of the company over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture and human resource management. The author has had full access to corporate archives and executives and provides us with a unique insight into the workings and strategies of one of the world's oldest and largest multinationals.

Product Description: Faith, Hope and Charity is a story of three Gladiator biplanes flown by six volunteers from their base on Malta and fighting alone against the Italian ‘Regia Aeronautica’ between June and October 1940.  The story is also about the bravery and spirit of the Maltese people who gave their lives to keep the aircraft in the air and the men who toiled to keep the runway fit to fly on...read more

Product Description:      By the end of 1942 Britain had lost many large ships at sea. Ark Royal, Barham, Courageous, Duchess of Atholl, Eagle, Empress of Britain, Orcades, Strathallan, Viceroy of India and Warwick Castle had all been torpedoed and sunk...read more

'This book contributes to contemporary globalization debates by providing a survey of the growth and role of multinational enterprises in the world economy over the last two hundred years'--Provided by publisher.

Product Description: Eight leading business historians examine the role of British business in Iran, India, Thailand, Malaysia, China, Russian Asia, and Japan. The primary focus is on the impact of British commerce in the region, and the essays, based on research in British business archives and government papers, discuss the activities and performance of British companies...read more (view table of contents, read Amazon.com's description)

Product Description: A Day in the Life of Modern Man chronicles the challengesand experiences of a middle-aged husband and father incontrast to the personal history which shaped him. Atonce, this book is irreverent and spiritual, cynical andsincere. It is written for the optimist in all of us whosometimes gets lost in the fray...read more

Product Description: In this volume, leading scholars in international business and business history in the United States, Europe and Japan examine the experiences of a range of firms in the United States. They survey British, Canadian, French, German, Spanish and Japanese firms, and span a range of sectors including automobiles, banking, electricals, petroleum and steel...read more (view table of contents, read Amazon.com's description)

Product Description: This book examines  the evolution and theory of multinational trading companies. It features contributions from an international selection of US, European and Asian economists and business historians which demonstrate the importance of trading companies in trade and investment flows in the world economy from the nineteenth century to the present...read more

Product Description: The significant growth of international business began in the middle decades of the 19th century and accelerated once more from the early 1970s until the present, when the globalization of business has become a catch-phrase. Both the rate of growth and structure of international business have undergone dramatic changes over time...read more

Product Description: The significant growth of international business began in the middle decades of the 19th century and accelerated once more from the early 1970s until the present, when the globalization of business has become a catch-phrase. Both the rate of growth and structure of international business have undergone dramatic changes over time...read more

This is a study of the emergence, growth, and performance of British multinational banks from their origins in the 1830s until the present day. British-owned banks played leading roles in the financial systems of much of Asia and the southern hemisphere during the nineteenth century and after. In the 1970s and 1980s they made large investments in California and elsewhere in the United States. They played major roles in the finance of international trade, in international diplomacy, in the birth of the Eurodollar market, and in the world debt crisis. This is the first modern general history of these banks. It is based on a wide range of confidential banking archives in Britain, Australia, and Hong Kong, most of which were previously unavailable. Geoffrey Jones reveals, for the first time, details of the real profits and secret reserves of these banks, and uses these data in a unique analysis of their financial performance over more than a century. Jones places this new empirical evidence in the context of modern theories of multinational enterprise and of competitive advantage. This is a lucidly written and fascinating study, which will be of importance not only to historians, but to anyone concerned with contemporary multinational banking.

Product Description: In an age of intense international competition, enterprises, regions and nations depend on their organizational capabilities to gain competitive advantage in global markets. This volume brings together critical scholarly contributions to historical and contemporary debates over the origins and characteristics of organizational capabilities that result in competitive advantage...read more

Product Description: This volume provides new insights to the history of international business. The international group of authors, drawn from the United States, Canada, Britain and Japan, address two main themes: How has global business developed over the last century? And what has been its impact on host economies? These original and wide-ranging essays, prefaced by an extensive editorial introduction, are required reading in courses on international business...read more