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Björn P. Jacobsen has written 1 work(s)
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Product Description: This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand...read more

Hardcover:

9783319153285 | Springer Verlag, April 14, 2015, cover price $129.00 | About this edition: This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands.

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