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Inter-Regional Place Branding: Best Practices, Challenges and Solutions
By Björn P. Jacobsen (editor) and Sebastian Zenker (editor)
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Bibliographic Detail
Publisher Springer Verlag
Publication date April 14, 2015
Pages 184
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9783319153285
ISBN-10 3319153285
Dimensions 0.50 by 6.25 by 9.25 in.
Weight 1.16 lbs.
Published in Europe
Original list price $129.00
Other format details sci/tech
Summaries and Reviews
Amazon.com description: Product Description:

This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiate, but also cooperate (within one country or between countries), building so-called Inter-Regional Brands with an even higher degree of complexity.

Accordingly this volume, provides a theoretically well informed but practically oriented overview of this phenomenon – including numerous cases and best practices. As such, it will strongly appeal to both academics and practitioners in the field.



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Hardcover
The price comparison is for this edition
With Sebastian Zenker (other contributor) | from Springer Verlag (April 14, 2015)
9783319153285 | details & prices | 184 pages | 6.25 × 9.25 × 0.50 in. | 1.16 lbs | List price $129.00
About: This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands.

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