Product Description: Pocos artistas han conseguido en tan poco tiempo crear un grupo de seguidores incondicionales, como lo ha hecho Lady Gaga, y esto no ha sido fruto de la casualidad, sino una combinacion de un verdadero interes de la artista por sus seguidores, y de una serie de herramientas de marketing que permite la permanente conexion entre todos ellos...read more

Product Description: When customers are truly thrilled about their experience with your product or service, they can become outspoken evangelists for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers...read more

Product Description: The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year s block-buster film or how quickly the hottest new PDA hits store shelves. In homes, dorm rooms, waiting rooms, planes and trains around the world, millions of people are exercising enormous influence on what we buy, even though they have no official connection to those products and services...read more