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Michael J. Houston has written 4 work(s)
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Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.
Hardcover:
9781841697598 | Psychology Pr, December 8, 2009, cover price $100.00
Paperback:
9781138882706 | Psychology Pr, August 28, 2015, cover price $54.95
Miscellaneous:
9781841697604 | 1 edition (Psychology Pr, December 8, 2009), cover price $80.00 | About this edition: Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding.
Hardcover:
9780070304970 | McGraw-Hill, September 1, 1995, cover price $34.95 | also contains Great British Paintings from American Collections: Holbein to Hockney, Great British Paintings from American Collections: Holbein to Hockney
Paperback:
9780915552207 | Assn for Consumer Research, June 1, 1988, cover price $49.00
Hardcover:
9780256028430 | Richard d Irwin, February 1, 1985, cover price $46.95
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