Product Description: Swiss graphic design and “the Swiss Style€ are crucial elements in the history of modernism. During the 1920s and €™30s, skills traditionally associated with Swiss industry, particularly pharmaceuticals and mechanical engineering, were matched by those of the country€™s graphic designers, who produced their advertising and technical literature...read more

Product Description: Dieses Buch gibt den ersten ausführlichen Überblick über die Ursprünge des «Swiss Style» und seine Entwicklung zu einem internationalen Stil in den 1960er Jahren. Die von Schweizer Grafikern entwickelte einzigartige visuelle Sprache wurde bekannt durch Plakate, die Pharmaindustrie, Tourismusbroschüren, Bahnkarten, Fahrpläne...read more

Product Description: Avant-garde artists of the 1920s and 1930s discovered a new role, that of designers for the printing industry--what is today known as graphic design. As illustrated by the numerous stunning, high quality, color reproductions in this book, designers stripped away printers' ornaments and drawn illustrations; they no longer created captions on the page; and they brought in abstract, geometrical forms, photographs, plain typefaces and simple lettering, white space, and asymmetrical layouts...read more

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Provides a full record of all aspects of the life and career of the cartoon character, from his conception in 1928 to his latest accomplishments