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Marketing for Pharmacists
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Product Description: Marketing for Pharmacists presents new marketing techniques and ideas that will make pharmacists, student pharmacists, and pharmacy managers more effective in meeting their patients' needs and wants. The 2nd edition includes new material on quality improvement systems, market segmentation, and marketing communication...read more
By David A. Holdford, Ph. D.
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9781582121062 | 2 edition (Amer Pharmacists Assn, August 30, 2007), cover price $40.95 | About this edition: Marketing for Pharmacists presents new marketing techniques and ideas that will make pharmacists, student pharmacists, and pharmacy managers more effective in meeting their patients' needs and wants.

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