Product Description: Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of consumption at all costs...read more

Product Description: Keith Vaughan (1912-77) was a major figure in post-war British art who is known for his searching portraits of the male nude and his association with the Neo-Romantic painters. This book provides for the first time a definitive, illustrated account of his life and work, exploring his wide-ranging achievement as a modern British artist...read more

Product Description: In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are just corrosive myths that seduce us into quiescence, whilst furnishing big business with unprecedented power...read more

Product Description: Brands are designed to build relationships between consumers and the products, services, or organizations they represent by providing added value to their objects. Through brand promotion, consumers form associations with brands, which can become established and lead to a long-term relationship between the product, service or organization and consumer...read more

Product Description: First published in 2013. Routledge is an imprint of Taylor & Francis, an informa company.