Product Description: So many things have changed since The Art of Selling Intangibles first appeared in the '80s and became an industry classic. Now, this financial services "Bible" is completely updated and revised to reflect the new realities, ranging from enhanced technology, to new industry regulations, commission structures, methods for prospecting and retaining clients...read more

Describes a low-risk strategy for investing in options, explains how options orders work, and also looks at more risky investment strategies (view table of contents)

Offers advice on selling securities and financial services, discusses cold calls, new prospects, seminars, and closing techniques, and looks at broker-client relations