Product Description: Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing...read more (view table of contents, read Amazon.com's description)

Presents information on conducting market research with focus groups, discussing how to select and evaluate moderators and facilities and using the latest technology and innovative techniques to yield more useful information (view table of contents)

Product Description: This is a primer for the person who is trying to learn all the details associated with focus group research.  It was written in  1985 and is considered to be one of the first books that thoroughly covered the topic of focus group research...read more