"Reading Ads Socially" argues that advertisements are an ideal site for observing how the logic of the commodity form expresses itself culturally and socially. The aim is to produce a study of visual ideology which will move students to consider the deep ideological structure of ads. Though our media pundits talk endlessly about ads, media criticism of ads is usually specious and beside the point. The fixation on whether ads are deceptive or subliminal diverts us from the real material and ideological impact of ads in modern society. The material impact of ads lies in producing and reproducing a currency of sign values that can be joined to commodities; ideologically the sheer number of ads that we process numbs us into an acceptance of the social logic imposed by the framework of the commodity form. It is here that mystification takes place, it is here that we are encouraged to embrace reified social logic as if it were natural. Robert Goldman examines how advertisements frame meanings, and how these frames help to organize the ways we see the world. By dissecting these frames advertisements can be made to locate the meaning of hegemony in relation to commodity culture.

Product Description: In this revised, third edition the authors present the ten key body systems, where the decline caused by aging first appears. They teach you how to weigh up the advantages and disadvantages of hormone therapy, replenish your nutrient stores, strengthen your immune system and much more...read more

Product Description: This is the fourth volume of a translation of India`s most beloved and influential epic tale-the Ramayana of Valmiki. As befits its position at the center of the work, Volume IV presents the hero Rama at the turning point of his fortunes...read more

Product Description: Just as the city that adopted the Angels has changed over time, so too has the franchise's name - from Los Angeles to California to Anaheim and finally back to Los Angeles (of Anaheim). Finally, there is an essential volume to document those changes to one of Major League Baseball's most entertaining teams...read more

Product Description: With medical information doubling every three and a half years, life spans of 110 to 125 years may soon be a reality. Physicians Ronald Klatz and Robert Goldman, pioneers in this brave new world of anti-aging medicine, combine cutting-edge research and the latest medical breakthroughs on longevity, with practical ways for integrating this information into your daily life-how you can live it longer, better, and healthier-to create the most comprehensive book on life extension in print today...read more

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Offers anti-aging strategies designed to keep the brain functioning at peak levels

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Organized according to nutritional supplements, healthful substances, and age-prevention techniques, an essential resource explains how to halt or reverse damage done to the body by aging and disease and offers a fully-documented program for life extension and improvement. Reprint.

Describes recent developments which may lead to lengthening the human life span, and discusses melatonin, hormone therapy, vitamin and mineral supplements, and the advantages of exercise and a healthy diet

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