9780738200897 | Perseus Books, May 1, 1999, cover price $27.50 |
About this edition: For large companies comprised of multiple product groups or resulting from growth through mergers and acquisitions, the S” word, synergy, is touted as a great strategic advantage, but more often than not turns out to be a mirage, as managers haggle over turf and the parent company lacks the skills or commitment to recognize, support, and sustain collaboration.
9780738203102 | Basic Books, April 13, 2000, cover price $17.00 |
About this edition: For large companies comprised of multiple product groups or resulting from growth through mergers and acquisitions, the S” word, synergy, is touted as a great strategic advantage, but more often than not turns out to be a mirage, as managers haggle over turf and the parent company lacks the skills or commitment to recognize, support, and sustain collaboration.