Product Description: How are humorous meanings generated and interpreted? Understanding a joke involves knowledge of the language code (a matter mostly of semantics) and background knowledge necessary for making the inferences to get the joke (a matter of pragmatics)...read more

In this ambitious and wide-ranging textbook Andrew Goatly explores the language of metaphor. Combining insights from relevance theory and functional linguistics, he provides a powerful model for understanding how metaphors work in real communicative situations, how we use them to communicate meaning as well as how we process them. This book:* examines the distinction between literal and metaphorical language* surveys the means by which metaphors are realised in texts* locates the interpretation of metaphor in its social context* contains tasks and suggestions for further work* uses examples from a wide variety of genres, including conversation, popular science, advertising, news reports, novels and poetry.

Product Description: Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex...read more

Product Description: Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex...read more

Product Description: Critical Reading and Writing is a fully introductory, interactive textbook that explores the power relations at work in and behind the texts we encounter in our everyday lives.Using examples from numerous genres - such as popular fiction, advertisements and newspapers - this textbook examines the language choices a writer must make in structuring texts, representing the world and positioning the reader...read more (view table of contents, read Amazon.com's description)