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Mario Glowik has written 2 work(s)
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Market Entry Strategies: Internationalization Theories, Concepts and Cases of Asian High-technology Firms
By Mario Glowik
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Paperback:

9783110425925 | 2 rev upd edition (De Gruyter Oldenbourg, March 7, 2016), cover price $49.00

Market Entry Strategies: Internationalization Theories, Network Concepts and Cases of Asian Firms: Lg Electronics, Panasonic, Samsung, Sharp, Sony and Tcl China
cover image for 9783486584127
Product Description: The first part of the book introduces relevant theories of internationalization. In addition to traditional concepts of internationalization (e.g., the product life-cycle approach of Vernon, the Uppsala model, and Porter's diamond approach), particular attention is paid to the more modern network approaches of internationalization (e...read more
By Mario Glowik
See complete details on each edition (1 edition listed)

Paperback:

9783486584127 | Oldenbourg Wissenschaftsverlag, April 22, 2009, cover price $49.00 | About this edition: The first part of the book introduces relevant theories of internationalization.

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