Scholarly and research-based, Psychology, now with sixteen chapters, is filled with relevant applications and information for all readers. Providing a broad-based, balanced presentation of psychology, this edition covers all the core topics, while continuing to introduce cutting-edge research and applications. The free Allyn & Bacon Mind Matters CD-ROM provides sound pedagogical features that enhance knowledge of psychology. User-friendly, conversational writing style from an award-winning teacher and researcher with expertise in experimental and social psychology. "Research Methods: How Psychologists Study" special sections provide complete and integrated coverage of psychological research methods in action, so readers can see how psychologists use methods to study real-life problems. MARKET : For anyone interested in psychology.