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Mary Gilly has written 3 work(s)
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Hardcover:
9780077446918 | 15 psc edition (Irwin Professional Pub, February 23, 2011), cover price $125.00
Product Description: International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena...read more
Hardcover:
9780077976934 | 16 lslf/ps edition (Irwin Professional Pub, May 11, 2012), cover price $284.35 | About this edition: International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing.
Product Description: Pioneers in the field, Cateora Gilly and Graham, continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history geography language and religion as well as economics which helps students see the cultural and environmental uniqueness of any nation or region...read more
Hardcover:
9781259305702 | 17 lslf st edition (McGraw-Hill College, November 23, 2015), cover price $222.25 | About this edition: Pioneers in the field, Cateora Gilly and Graham, continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history geography language and religion as well as economics which helps students see the cultural and environmental uniqueness of any nation or region.
9780077842161 | 17 student edition (McGraw-Hill College, November 9, 2015), cover price $295.40
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