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International Marketing
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
With John Graham, Philip Cateora |
17 lslf st edition from McGraw-Hill College (November 23, 2015)
9781259305702 | details & prices | List price $222.25
About: Pioneers in the field, Cateora Gilly and Graham, continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history geography language and religion as well as economics which helps students see the cultural and environmental uniqueness of any nation or region.
About: Pioneers in the field, Cateora Gilly and Graham, continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history geography language and religion as well as economics which helps students see the cultural and environmental uniqueness of any nation or region.
With John Graham, Philip Cateora |
17 student edition from McGraw-Hill College (November 9, 2015)
9780077842161 | details & prices | 704 pages | List price $295.40