Product Description: Event Studies for Financial Research aims to help readers obtain valuable hands-on experience with Event Study tools and gain the required technical skills for conducting their own studies.

Product Description: We still need venues and they have to be marketed. There will always be events wanting to attract tourists. And bidding for one-time events will undoubtedly remain important. But the demand-side approach opens up numerous avenues of development and marketing that have little if anything to do with the prevailing emphasis on themes such as sports and business events...read more

Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a large number of foundation disciplines and closely related professional fields, to foster interdisciplinary theory focused on planned events. It brings together important discourses on events including event management, event tourism, and the study of events within various disciplines that are able to shed light on the roles, importance and impacts of events in society and culture. New to this edition: New sections on social and intangible influences, consumer psychology and legal environment, planning and policy framework to reflect recent developments in the field Extended coverage of philosophy and research methods and how they can best be used in event studies; social media as a marketing tool; and the class and cultural influences of events New and additional case studies throughout the book from a wide range of international events Companion website to include PowerPoint slides and updated Instructor’s Manual including suggested lecture outlines and sequence, quizzes per chapter and essay questions.

Product Description: This book on events-related research marks a watershed in the development of a "Nordic School" of festival and event research. Each of the chapters presents a new and interesting approach to the study of events, in terms of methods, perspectives or content...read more

Product Description: This classic text/reference has established itself a the college and university leve in the growing fields of event management and event tourism. Its also serves as the training and reference book of choice for professionals in the events and toourism fields...read more

Product Description: The family business is a global phenomenon, and is particularly prominent in tourism and hospitality. In many cases, the family business was developed for the purpose of facilitating personal and family goals. For example, in rural areas, farmers can use tourism as a way to generate additional income, thereby remaining in the area and retaining family property...read more