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Strategic Sport Marketing
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Product Description: This is a systematic introduction to marketing issues for sport management students as well as practicing sport administrators. Integrating the unique characteristics of sport with traditional marketing theory, it presents a framework of strategic decision-making...read more
By Daniel Funk
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Paperback:

9781741756265 | 3 edition (Allen & Unwin, January 1, 2009), cover price $47.95 | About this edition: This is a systematic introduction to marketing issues for sport management students as well as practicing sport administrators.

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