Product Description: How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hardworking. But liberals are also correct to note that countless others have those same qualities yet never earn much...read more

Book by Frank, Robert, Bernanke, Ben

Product Description: In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of teaching a shorter list of core principles in depth...read more

How do people actually behave when confronted with economic choices? And remember, almost every choice we make is economic. While our desires are boundless, our resources are limited and tradeoffs confront us at every turn. Arguing that self-interest alone cannot explain the choices we make, Robert H. Frank, a leading proponent of the emerging field of behavioral economics, suggests that context shapes every decision and that consistent human foibles matter, no matter how much economists wish to ignore them. With wit, style, and insight, Frank turns his gimlet eye to large-scale policy decisions about regulation, tax policy, and health care, and to our personal decisions about paying for food and gasoline and even to how we choose to love. In our current anxious economic climate, The Economic Naturalist's Field Guide's fascinating and revealing insights have more bearing on our pocketbooks, policies, and personal happiness than ever.

Product Description: This is the Number One "Sunday Times" Bestseller. For years, economist Robert Frank has been encouraging his students to use economics to explain the situations they encounter in everyday life, from peculiar product design to the vagaries of sex appeal...read more

Product Description: A leading proponent of the emerging field of behavioral economics discusses the mechanics behind economic decision-making in this timely book.

Product Description: McGraw-Hill’s Connect™ for Economics is a web-based homework management system that gives instructors the power to create assignments, practice, tests, and quizzes online, while saving time! Connect provides the problems directly from the end-of-chapter material in Frank, Principles of Economics, so instructors can easily create assignments and tests and deliver them to students...read more

Product Description: McGraw-Hill’s Connect™ for Economics is a web-based homework management system that gives instructors the power to create assignments, practice, tests, and quizzes online, while saving time! Connect provides the problems directly from the end-of-chapter material in Frank, Principles of Macroeconomics, so instructors can easily create assignments and tests and deliver them to students...read more