Product Description: How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hardworking. But liberals are also correct to note that countless others have those same qualities yet never earn much...read more

Product Description: How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hardworking. But liberals are also correct to note that countless others have those same qualities yet never earn much...read more

In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of teaching a shorter list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains in introductory economics. The authors introduce a coherent short list of core principles and reinforce them by illustrating and applying each in numerous contexts. Students are periodically asked to apply these principles and to answer related questions and exercises. The BRIEF editions were developed for instructors who appreciate core principles approach, and desire a more manageable amount of content and slightly less rigor. In the brief editions, the authors made careful choices of material to eliminate and condense, in order to produce of more concise coverage. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.

Product Description: In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of teaching a shorter list of core principles in depth...read more

A leading proponent of the emerging field of behavioral economics discusses the mechanics behind economic decision-making in this timely book.

Product Description: This is the Number One "Sunday Times" Bestseller. For years, economist Robert Frank has been encouraging his students to use economics to explain the situations they encounter in everyday life, from peculiar product design to the vagaries of sex appeal...read more

Product Description: A leading proponent of the emerging field of behavioral economics discusses the mechanics behind economic decision-making in this timely book.

Product Description: McGraw-Hill’s Homework Manager® for Economics is a web-based homework management system that gives instructors the power to create assignments, practice, tests, and quizzes online, while saving time! Homework Manager provides the problems directly from the end-of-chapter material in Frank, Principles of Economics, Brief edition, so instructors can easily create assignments and tests and deliver them to students...read more

Product Description: McGraw-Hill’s Connect™ for Economics is a web-based homework management system that gives instructors the power to create assignments, practice, tests, and quizzes online, while saving time! Connect provides the problems directly from the end-of-chapter material in Frank, Principles of Economics, so instructors can easily create assignments and tests and deliver them to students...read more

Product Description: McGraw-Hill’s Connect™ for Economics is a web-based homework management system that gives instructors the power to create assignments, practice, tests, and quizzes online, while saving time! Connect provides the problems directly from the end-of-chapter material in Frank, Principles of Macroeconomics, so instructors can easily create assignments and tests and deliver them to students...read more