Product Description: This text takes the point that TV violence supports the social order by providing a safe outlet for aggressive impulses. Fowles challenges conventional wisdom by asking readers to think about their own viewing habits and those of their friends.' (view table of contents, read Amazon.com's description)

Product Description: Taking the provocative stand that television violence has been misinterpreted, this book posits that rather than undermining the social order, television supports order by providing a safe outlet for aggressive impulses. Fowles demonstrates that the scientific literature does not support what many believe; asks readers to question their viewing habits; explains that the anti-violence critique is best understood as the key issue in the conflict between high and popular culture; situates the arrival of televised violence within the historical context of the disallowance of traditionally sanctioned targets of aggression...read more (view table of contents, read Amazon.com's description)

Product Description: Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point...read more

Surveys the lives and careers of one hundred performers from the worlds of film, sports, comedy, and popular music, and discusses the role of stardom in American society

Product Description: Substantially updated, this revised edition of Why Viewers Watch presents recent research, overlooked past studies and fresh survey data to offer an alternative perspective on the role of television and how it serves its viewers psychologically...read more

Discusses the potential dangers of anti-television crusades and explains how tampering with audience-selected entertainment could jeopardize essential recreation and American's guaranteed liberties

Product Description: Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. Using advertising of 1950, 1960, and 1970, Fowles determined that the unsatisfied motives of Americans do vary over time...read more