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Consumer-Brand Relationships: Theory and Practice
cover image for 9780415783132
Product Description: The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline...read more
By Michael Breazeale (editor), Marc Fetscherin (editor) and Susan Fournier (editor)
See complete details on each edition (2 editions listed)

Hardcover:

9780415783033 | Routledge, March 23, 2012, cover price $150.00 | About this edition: The creation and management of customer relationships is fundamental to the practice of marketing.

Paperback:

9780415783132 | Routledge, March 6, 2013, cover price $62.95 | About this edition: The creation and management of customer relationships is fundamental to the practice of marketing.

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