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Peter Fisk has written 11 work(s)
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Product Description: Shake up and redefine the market by changing your game!A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game⦠and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them...read more
Paperback:
9781118956977 | John Wiley & Sons Inc, January 27, 2015, cover price $40.00 | About this edition: Shake up and redefine the market by changing your game!
Product Description: This book is an essential guide and support to understanding of the science and policy, procedure and practice that underpins the REACH risk assessments required for the use and placing on the market of chemicals in the European Union...read more
Hardcover:
9781119953685 | John Wiley & Sons Inc, January 28, 2014, cover price $106.95 | About this edition: This book is an essential guide and support to understanding of the science and policy, procedure and practice that underpins the REACH risk assessments required for the use and placing on the market of chemicals in the European Union.
Hardcover:
9781841127897 | Capstone Ltd, March 29, 2011, cover price $32.00
Miscellaneous:
9780857080233 | Capstone, May 12, 2011, cover price $24.95
Hardcover:
9781841127903 | Capstone Ltd, July 8, 2008, cover price $32.00
Miscellaneous:
9781907293368 | Capstone, March 8, 2010, cover price $29.95
9781906465087 | Capstone, August 18, 2008, cover price $32.50
Miscellaneous:
9781907293382 | Capstone, February 22, 2010, cover price $24.95
9781906465568 | Capstone, March 23, 2009, cover price $32.50
Hardcover:
9780749454111, titled "People, Planet, Profit: How to Embrace Sustainability for Innovation and Business Growth" | Kogan Page Ltd, March 28, 2010, cover price $29.95
The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers â from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. "Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers." âProfessor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management "A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted." âKevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks "This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it." âHamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells "This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing." âProfessor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans "Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success" âProfessor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands "Marketing Genius offers marketers 99% inspiration for only 1% perspiration." âHugh Burkitt, CEO, The Marketing Society
Hardcover:
9781841126814 | Capstone Ltd, April 21, 2006, cover price $32.00 | About this edition: The little black book of marketing is here.
Miscellaneous:
9781907293405 | Capstone, September 8, 2009, cover price $27.95
9781841127323 | Capstone, September 25, 2006, cover price $27.50
Product Description: Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready? 10 building blocks, 30 practical tools, 50 inspirational stories...read more
Hardcover:
9781841127880 | Capstone Ltd, May 11, 2009, cover price $28.00 | About this edition: Hello, I am your customer.
Paperback:
9781841127286 | Capstone Ltd, July 11, 2006, cover price $32.00
Miscellaneous:
9781841127293 | Capstone, September 29, 2006, cover price $24.95
Paperback:
9781841125084 | Capstone Ltd, June 30, 2006, cover price $29.95
Paperback:
9781564740304 | Fithian Pr, December 1, 1992, cover price $9.95 | About this edition: Book by Fisk, Peter
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