9781583227350, titled "Typecasting: On the Arts & Sciences of Human Inequality" | Seven Stories Pr, September 1, 2006, cover price $34.95

9781583227763, titled "Typecasting: On the Arts & Sciences of Human Inequality" | Revised edition (Seven Stories Pr, February 28, 2008), cover price $23.95 | About this edition: Typecasting chronicles the emergence of the "science of first impression" and reveals how the work of its creators—early social scientists—continues to shape how we see the world and to inform our most fundamental and unconscious judgments of beauty, humanity, and degeneracy.

9780465021550 | 25 anv edition (Basic Books, June 27, 2001), cover price $20.95 | About this edition: A twenty-fifth anniversary edition examines the origins of the advertising industry and consumer society, chronicling the ways in which business has refined its search for new consumers by integrating itself into everyday American lives.

9780070198463 | McGraw-Hill, June 1, 1977, cover price $6.95 | About this edition: A study of the emergence of mass consumption and modern advertising in the early twentieth century and of the capitalistic use of advertising as a mechanism to define and control social values and the character of daily life

9780465061686 | Basic Books, October 1, 1996, cover price $30.00 | About this edition: Traces the history of public relations as a tool born during the Industrial Revolution to counter the attacks by muckrakers, and examines how it has been used throughout American history by large corporations to manipulate public opinion

9780465061792 | Basic Books, October 22, 1998, cover price $20.95 | About this edition: Traces the history of public relations as a tool born during the Industrial Revolution to counter the attacks by muckrakers, and examines how it has been used throughout American history by large corporations to manipulate public opinion

9780813313740 | Westview Pr, August 1, 1997, cover price $55.00

9780813313757 | Westview Pr, August 1, 1997, cover price $16.95

9780816618903 | 2 sub edition (Univ of Minnesota Pr, August 1, 1992), cover price $24.50

9780465001002 | Basic Books, September 1, 1988, cover price $19.95 | About this edition: Discusses the evolution of style, from its former limited position in the ranks of the aristocratic elite to its pervasive role in everyday life, where it has become a vital mechanism for the transmission of social, economic, and political power

9780465001019 | Revised edition (Basic Books, March 19, 1990), cover price $22.00 | About this edition: Discusses the evolution of style, from its former limited position in the ranks of the aristocratic elite to its pervasive role in everyday life, where it has become a vital mechanism for the transmission of social, economic, and political power