Product Description: This book tells the story of how John Egan gradually overcame the odds to rebuild Jaguar Cars, winning over the workforce, the overseas dealers and, most important of all, the customers.

Product Description: How many marketing messages do you think you see a day? Why do some stick with us more than others? Why do we all remember the Cadbury’s gorilla drummer or the Budweiser Frogs? What do they say about the brand? How will you communicate your own marketing messages just as successfully?   In this textbook, John Egan draws on years of both industry and academic experience to explain the why as well as the how of marketing communications...read more

Product Description: This book explores one set of processes, mergers and alliances, which have underpinned changes in the automotive industry with activity is explored against the long term economic forces which have shaped the industry.

Product Description: This book is suitable for any undergraduate or postgraduate student taking a course in relationship marketing. Relationship Marketing: Exploring Relational Strategies in Marketing, 3e comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice...read more

Product Description: This collection is a long-awaited one-stop resource that draws together all the important readings on the origins, development and future of Relationship Marketing. With classic and contemporary writings from influential figures in the field, this landmark work explores the theory and practice of Relationship Marketing...read more

Product Description: "John Egan needs to be congratulated on producing a thoroughly engaging and lively written text that relates theory to practice. I am sure it will be appreciated by teachers of marketing, not just in the UK, but around the world." David A...read more

Product Description: Major companies are increasingly coming under fire as they try to pursue their private business on a public battleground.Private Business-Public Battleground brings together two former opponents - Des Wilson & John Egan - to discuss the value of a stakeholder approach and show how it can help companies operating at the interface between private and public interest...read more (view table of contents, read Amazon.com's description)

Presents a program for total body fitness, offering guidance on types of exercise and nutrition, along with tips on developing a personal fitness program