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Gillian Doyle has written 4 work(s)
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Hardcover:
9780748698233 | Edinburgh Univ Pr, October 1, 2015, cover price $120.00
Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.
Hardcover:
9781412930765 | 2 edition (Sage Pubns Ltd, May 1, 2013), cover price $129.00
9780761968740 | Sage Pubns Ltd, May 24, 2002, cover price $134.00 | About this edition: Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media.
Paperback:
9781412930772 | 2 edition (Sage Pubns Ltd, May 1, 2013), cover price $42.00
9780761968757 | Sage Pubns Ltd, May 24, 2002, cover price $60.00
Product Description: The study of the mass media has flourished over recent decades. Whereas media and communications have traditionally been studied via the lens of sociology or other non-economic disciplines, the perspectives and frameworks offered by economics are now properly recognised as central to our understanding of the organization and behaviour of the mass media - a fact reflected in this unique collection...read more
Hardcover:
9781858988115 | Edward Elgar Pub, January 30, 2007, cover price $325.00 | About this edition: The study of the mass media has flourished over recent decades.
Looks at media ownership policies in Great Britain and Europe.
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Hardcover:
9780761966807 | Sage Pubns Ltd, July 9, 2002, cover price $157.00 | About this edition: Looks at media ownership policies in Great Britain and Europe.
Paperback:
9780761966814 | Sage Pubns Ltd, July 9, 2002, cover price $60.00 | About this edition: Looks at media ownership policies in Great Britain and Europe.
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