Product Description: This book is designed to help entrepreneurs understand how to obtain funding from an investor for the creation or development of a new business venture. It discusses how to evaluate a business concept from an investor's perspective before moving onto an examination of the practical issues involved, such as writing a compelling business plan and making a convincing presentation...read more

Product Description: This volume explains how to apply economic principles and methodologies to the decision-making process in business firms operating under conditions of risk and uncertainty.