Product Description: Principles and Practice of Social Marketing combines the authors' practical commercial marketing know-how, hands-on experience in developing and implementing social marketing campaigns, and extensive involvement in formative and evaluative research across a broad variety of health and social policy areas...read more

Product Description: For the latest digital principles, techniques, and hardware, look no further than this up-to-date fifth edition! Practical, easy-to-understand coverage of the basics of digital design is provided, along with information on the necessary hardware to implement the design, and VHDL programming language for programming PLD devices...read more

For the latest digital principles, techniques, and hardware, look no further than this up-to-date fifth edition! Practical, easy-to-understand coverage of the basics of digital design is provided, along with information on the necessary hardware to implement the design, and VHDL programming language for programming PLD devices. Everything from basic programming concepts to microprocessors and microcontrollers is featured, with updated coverage of CMOS sub-families and IC packages that reflect recent industry changes. The only book of its kind that includes both hands-on labs and MultiSIM computer-simulated labs, Digital Electronics, 5th Edition provides users with opportunities to apply theory in real-world situations while becoming familiar with computer simulation technology.

Francis Ouimet (1893-1967) was an awkward, relatively unknown twenty-year-old amateur and former caddy when he walked across the street from his modest home in Brookline, Massachusetts, and stunned the sports world by upsetting famed British golfers Harry Vardon and Ted Ray to win the 1913 U.S. Open in a dramatic playoff at The Country Club (TCC). His spectacular victory made him America's first golf hero, drew new fans to the sport, and forever altered the image of golf as a stuffy, rich man's game dominated by British and Scottish players. In this engaging memoir, first published in 1932, Ouimet fondly reminisces about his life in golf and gives sage advice on playing the game. With charm, wit, and a passion for the sport, he vividly chronicles his boyhood in Brookline, recalling how he scavenged for golf balls and clubs, learned to play on a homemade three-hole course in his backyard, and sometimes sneaked onto The Country Club's fairways to practice in the early morning hours. He recounts his caddying years, starting at age nine, the early amateur competitions, and the momentous 1913 U.S. Open tournament on his neighborhood course. Included is the legendary story of Ouimet turning down the offer of an experienced TCC member to carry his dubs in the playoff, sticking instead with his ten-year-old caddy, the self-assured Eddie Lowery. Ouimet's narrative then journeys through his illustrious amateur career, over the fairways of Hoylake, St. Andrews, Garden City, and Pebble Beach, and concludes with his great sentimental victory in the 1931 U.S. National Amateur at Beverly Hills in Chicago. Brimming with exciting matches and such great players as Bobby Jones and Walter Hagen, these colorful yet humble reminiscences of a working-class kid who changed the game of golf will appeal to golf enthusiasts and general readers alike.

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